Design Process

Act 1 - The Project: This is for a commercial Interior Design firm that offers design and space planning services. The target audience is potential clients, current clients, property brokers and colleagues in the A/E/C industry.

Act 2 - The Challenge: This firm found themselves repeatedly explaining the importance of their project phases to potential clients. They wanted an eye catching summary of the services they offer explaining why each phase is so important to the outcome of the project.

Act 3 - The Solution: This graphic shows the company’s typical design process and how each phase builds upon the next. It helps potential clients understand why each phase is necessary and builds trust in the transparency of the firm’s design process.

Together, we came up with the most common project phases and a brief summary for each one. Succinct informative descriptions of each phase were crucial to communicating the process to potential clients. I partnered with their graphic designer to create this image for digital and print media.